Cart (0)
Book the vision
Branding

SP Juices

Brand identity developmentLogo designPackaging designJuice label designMenu designPrint-production preparationProduct-line visual system

A bold, urban brand identity and packaging system created for SP Juices, combining premium juice branding with 1990s hip-hop, comic-book, graffiti, and streetwear influences.

SP Juices hero artwork featuring the SP monogram, tropical fruit, Soul Cleanse and Soul Bomb bottle mockups, bold SP JUICE lettering, and cold-pressed organic branding.

Project overview

SP Juices needed a brand identity and juice label system that could grow across an expanding lineup of fresh juice products while keeping every flavor distinct — energetic, urban, handmade, and culturally authentic rather than generic, corporate, or typical of a health-drink brand. The design direction centers on a bold white "SP" monogram, glossy dripping "JUICES" lettering inspired by fruit concentrate and rosin, thick comic-style outlines, high-impact typography, and an individual color palette for each flavor, mixing 1990s hip-hop, graffiti, streetwear, and comic-book influences with modern packaging design. The engagement covered brand identity development, logo design, packaging design, juice label design, menu design, print-production preparation, and a product-line visual system, with deliverables including the SP Juices logo and monogram, individual label designs for vertical 12 oz bottle formats, flavor-specific color systems, print-ready label artwork, a juice menu, product naming and visual hierarchy, and packaging graphics prepared for production. The product lineup developed during the project includes Soul Replenish, Soul Cleanse, Soul Power, Soul Rejuvenation, Soul Glo, Soul Nourish, Soul Bomb, Soul Revival, Seeded Souls, Mortal Soul, Soul Charge, Soul Reaper, and Soul Reboot, with ingredient combinations confirmed for several flavors: Soul Revival (Asian pear, apple, passionfruit, lemon, ginger, burdock root), Soul Cleanse (kale, cilantro, parsley, cucumber, pineapple, lemon with skin, Granny Smith apple, ginger, burdock root), Soul Nourish (yellow watermelon, pineapple, strawberry, apple, lemon, raspberry), Soul Glo (seeded red watermelon, raspberry, strawberry, lemon, pineapple, apple), Soul Replenish (soursop, raspberry, mango, apple, pineapple), Mortal Soul (jackfruit, pineapple, apple), and Seeded Souls (seeded watermelon, blackberry, plums, pineapple, lemon, apple). The system was created to give SP Juices a consistent, recognizable identity across labels, menus, promotional graphics, and future product releases while letting each juice keep its own personality and color identity.

Category
Branding
Services
Brand identity development, Logo design, Packaging design, Juice label design, Menu design, Print-production preparation, Product-line visual system
Client
SP Juices
Year
2026
Credits
Creative Direction, Branding, Graphic Design, Packaging Design, Print-Production Artwork: Big Red Creative Productions
Gallery
Transparent SP Juices monogram logo with bold black outline and dripping graphic details.
SP Juices printed juice menu poster listing seven flavors — Soul Revival, Soul Cleanse, Soul Nourish, Soul Glo, Soul Replenish, Mortal Soul, and Seeded Souls — each in a comic-style illustrated card with ingredients and pricing, under a "100% RAW · COLD PRESSED · NO ADDED SUGAR" banner.
SP Juices Soul Bomb bottle mockup: a 12 oz bottle of orange juice with a black label featuring the SP monogram, mandarin, pineapple, apple, papaya, and turmeric illustrations, and the "SOUL BOMB" logotype.
SP Juices "Soul Bomb" label artwork on black, with mandarin, pineapple, apple, papaya, and turmeric illustrations around the SP monogram, a white-and-red "SOUL BOMB" logotype, ingredient list, QR code, and 12 OZ / SHAKE WELL details.
SP Juices "Soul Charge" label artwork on black, with seeded grapes, green apple, pineapple, lime, beets, ginger, and burdock root illustrations around the SP monogram, and a purple-and-green "SOUL CHARGE" logotype with ingredient list.
SP Juices "Soul Cleanse" label artwork on black, with kale, cilantro, parsley, cucumber, pineapple, lemon, apple, ginger, and burdock root illustrations around the SP monogram, and a green "SOUL CLEANSE" logotype with ingredient list.
SP Juices "Soul Glo" label artwork on black, with watermelon, raspberry, strawberry, lemon, apple, and pineapple illustrations around the SP monogram, and a neon pink-and-orange "SOUL GLO" logotype with ingredient list.
SP Juices "Mortal Soul" label artwork on black, with jackfruit, pineapple, and apple illustrations around the SP monogram, and a blue-and-white "MORTAL SOUL" logotype with ingredient list.
SP Juices "Soul Nourish" label artwork on black, with yellow watermelon, pineapple, strawberry, apple, lemon, and raspberry illustrations around the SP monogram, and a teal-and-yellow "SOUL NOURISH" logotype with ingredient list.
SP Juices "Soul Power" label artwork on black, with lemon, cherry, pineapple, and apple illustrations around the SP monogram, and a teal-and-yellow "SOUL POWER" logotype with ingredient list.
SP Juices "Soul Replenish" label artwork on black, with soursop, raspberry, mango, pineapple, and apple illustrations around the SP monogram, and a yellow-and-magenta "SOUL REPLENISH" logotype with ingredient list.
SP Juices "Soul Revival" label artwork on black, with Asian pear, apple, passionfruit, lemon, ginger, and burdock root illustrations around the SP monogram, and a teal-and-red "SOUL REVIVAL" logotype with ingredient list.
SP Juices "Seeded Souls" label artwork, with seeded watermelon, blackberry, plums, pineapple, lemon, and apple illustrations around the SP monogram, and a blue-and-teal "SEEDED SOULS" logotype with ingredient list on a dark red banner.